we found our target audience to be:

• 25-39 years old

• low to medium income level

• financially councsious

we found their thoughts on DoorDash to be:

• too expensive

• too difficult

• not worth it

we wanted our big idea to be:

“save more with DashPass” the subscription service tied to the original product

This would appeal to the busy working-class people in our demographic so that they can save, not just money, but also time

We came up with a few ways to increase the value of DoorDash with the subscription to DashPass. those are:

• gamify DashPass so that users earn points toward rewards like free meals

• promote the already existing savings that DashPass offers through platforms like:

  • Twitch

  • Youtube

  • TikTok

• lastly, making delivery services available to places not normally available like farmers’ markets